News — slowfashion

  • Slow Fashion: What is it and how do we implement it at Zerya?

    · By Zohre Acik Haines

    First things first, what is slow fashion? Ethical fashion movements began in the 1960s – as consumer culture began to emerge, hippie communities preferred natural more sustainable fabrics. The general public became more aware of these movements and the cons of fast fashion in the 2010s following events such as the Rana Plaza collapse and general growing concerns for the environment. The author, Kate Fletcher, is credited with creating the term “slow fashion.” She simply defines it as fashion that is quality based as opposed to time-based.  The movement also encourages a slower production of clothing (often handmade by local...